Kaj's first-ever resort collection reflects the Caribbean's landscape of sun-kissed iridescence lavishly draping the feminine contour in ribbons of ombré and tie-dyed chiffons, silk rayons, silk satins, organzas and crepe georgettes with subtle accents in suede, leather, taffeta, coque and pheasant plumes and coconut shell. Consistently throughout the collection pieces transform from daytime to evening offering floating asymmetrical twists on the traditional caftan, khalat and tunic. Notably, Kaj's newest innovation is its signature Shuffle, which offers three looks from a deck khalat to a cowl or casually tied tunic. Reflecting on his recent creative process, Kaj's founder and CEO/Creative Director, Kevin Ayoung-Julien, shared, "I have never felt such clarity in my creative years. I have taken a more conservative and controlled approach with this collection and I feel that Shore Culture offers women simple, classic, tasteful pieces that are versatile."
In 2009, the designer took a one-year hiatus from the showing forum, with a focus on restructuring his business to ultimately ensure the long-term viability and growth of his brand. In this vein, he expanded his team to include leading marketing and business consultant for the Caribbean's creative industries, Liza Miller, as General Manager. This was a natural progression given Miller's intimate knowledge of the label gained through her three-year representation as Kaj's publicist via her public relations firm, Estuary Public Relations. With her signature style and savvy business sense, Miller took a strategic approach to refocusing the Kaj vision consolidating business operations and diversifying the Kaj portfolio to include corporate promotional design conceptualisation, styling and resort wear.
On heels of the launch of the Kaj Resort line and armed with a dynamic marketing strategy including advertising, promotional, publicity and viral marketing tactics, Kaj's GM looks to the future with eager anticipation. "I have taken a holistic approach in managing and marketing the Kaj brand which began with development of a sound business plan. It has taken a year of consistent research and planning to get us to this point. Fashion is not just about creating beautiful clothing. To ensure success, there must be a real strategy that informs all aspects of your operations," said the young entrepreneur.
With this focus, the fashion house embarked on its first-ever fashion shoot bringing together some of Trinidad and Tobago's leading fashion and creative professionals at an array of locations throughout the country including the breathtaking nature park, La Vega Estate; the mariner at Power Boats; and Las Cuevas beach. On this project, the label was honoured to work with the talented photographer Yaisa Tangwell who is best known for her unconventional wedding photojournalism. Her masterful photographic art, keen eye for unusual angles and dynamic portfolio has positioned her as one of Trinidad and Tobago's foremost photographers and gained her membership to the esteemed international photography associations, the Wedding Photojournalist Association and the Artistic Guild of the Wedding Photojournalist Association. Her work will feature extensively throughout the Kaj 2010/2011 marketing campaign alongside New York-based model, Angel Ross and former Miss Trinidad and Tobago representatives, Valene Maharaj and Heidi Gibbon.
Kaj Designs is poised to leave its indelible stamp on Caribbean fashion with the launch of its resort line and the Kaj Resort 2010 collection, Shore Culture. To learn more about the brand send mail to email@example.com, call (868) 639-6KAJ(6525) or visit www.kajdesigns.net.
Kaj's new GM, Liza Miller, sees to every detail as model, Valene Maharaj, takes a break in between shots and designer, Kevin Ayoung-Julien, looks on.
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